CALLING ALL WOMEN & NON-BINARY LEADERS WHO NEED A BREAK TO

No pitch decks. No Slack. Just cold water, wild trout, and a reset on the river.

June 2027

Ennis, Montana

10 Women

Why this trip exists

You can’t be in your inbox and read water at the same time. That’s the whole point.

I know what you're good at. You manage everyone else's feelings before they even know they're having them. You read a room before you've finished walking into it. You smooth things over before anyone else can spot the problem, so often that you've stopped noticing how much it costs you.

Here, nobody needs anything from you. Not your calendar, not your opinion on the deck, not the invisible work you do to hold a room together. Just a river, a rod you may or may not know how to use yet, and permission to be a beginner again.

Touch Grass is not a wellness retreat, and it's not coaching with a view. No one is going to ask you to set an intention, or talk about imposter syndrome. It's an offline week built around fly fishing, where presence and patience matter more than performance, and where being willing to look a little silly is how you get to look skilled.

It started as a dream over breakfast at a diner: bring brilliant women and non-binary leaders and entrepreneurs to a wild place to learn something new together, let your shoulders drop, and be changed by the river.

Limited to 10 women. Conversations carry. Connections deepen. 

The river doesn't care about your deadlines. That's what makes it powerful.

4

DAYS ON THE WATER

Expert guided instruction and wade trips with Reel Women Fly Fishing Adventures.

10

WOMEN MAX

An intimate cohort to ensure high-trust and support. No strangers by day two.

0

EXPERIENCE REQUIRED

First cast to seasoned angler, all skill levels guided with intention.

What you’ll walk away with

  • A nervous system that actually resets. Not from a massage (but that’s an option). From four straight days of failing, succeeding, and failing again at something new, in a place that could not care less about your performance.

  • Your beginner's mind back. The one you had before you knew what you were doing, before you got good at pretending you always know what you're doing. Turns out that's the mind that built things in the first place.

  • A small crew of women who've stood in cold water together and screwed up the same cast forty times. That's its own kind of vetting. Better than any conference badge.

  • A skill, not a souvenir. You'll actually be able to fly fish. And the kind of attention it demands doesn't stay on the river, it starts showing up in your Tuesdays.

  • Clarity you can't hustle your way into. You can't optimize for it, journal your way to it, or think harder until it shows up. You just get quiet enough, long enough, and it finds you.

What You’ll Do

ON THE WATER

Guided float trips

Expert instruction from Reel Women guides: casting fundamentals, reading water, four days in a beautiful place where someone made you lunch.

NERVOUS SYSTEM

Regulation & reset

Optional reiki, retail therapy and regulation practices woven into the daily rhythm. The river does most of the work. We just help you notice.

EVENINGS

Fireside dinners

With the kind of conversations that only happen between people who’ve been humbled by the same river on the same day.

Who its for

  • Women & non-binary leaders, founders, and entrepreneurs who are running on fumes and need a hard reset

  • You are a dog person, Pixie and Wendell will be our faithful companions for the week

  • You enjoy Type 2 Fun

  • You have never picked up a fly rod

  • You've fished for years and are craving other leaders to stand with you in the water

  • You enjoy being cared for in a beautiful place

  • The only requirements are:

    • You subscribe to the mantra “A little dirt don’t hurt”

    • You show up with curiosity

    • You are not an asshole (Wendell strictly enforces this policy)

YOUR GUIDES

Reel Women Fly Fishing Adventures

Lori Ann and Rachel have spent decades on Montana's best water, and they're not here to hand you a rod and wish you luck. They know how to get you from "I have never done this" to actually catching fish, and they know how to do it while building your confidence along the way.

They've also seen what a river does to a hardened founder. Patience shows up whether you asked for it or not.

Rachel Finn

Rachel Finn is a fearless, free spirit that everyone loves. After attending Yale University in graduate school, she followed her heart and began guiding up in the Adirondacks some 30 years ago. Rachel is also a wonderful artist, friend, and inspiration to never grow up and never stop chasing your passions.

Finn is a well-known presence in the Adirondack guide scene throughout the fishing season. Serving as the head guide at the Hungry Trout Fly Shop in Wilmington, New York, she accompanies clients on expeditions across the numerous rivers, streams, and ponds nestled within the breathtaking mountains. Additionally, for many years during July and August, Rachel lead summer float trips in Alaska. She holds positions as a pro staff member for Scott Fly Rods, Airflow, and Nautilus Reels, while also being enlisted by Patagonia as one of their fly fishing ambassadors. Finn also is an ambassador and hosts a couple trips a year for SET Fly Fishing in Argentina. Her expertise has been showcased on ESPN's Great Outdoor Games and the Outdoor Life Network's Fly Fishing Masters.

Lori-Ann Murphy

Reel Women Fly Fishing Adventures was co-founded in 1992 by Lori-Ann Murphy alongside a group of extraordinary women who were becoming guides and forging their own paths in a male-dominated industry. Surrounded by an exceptional women-led team, what began as a shared love of fly fishing and adventure quickly grew into something more, a community built on mentorship, skill-building, and the belief that women deserved world-class experiences on the water.

That same year, Lori-Ann founded the Orvis Women’s Fly Fishing School, helping create one of the first formal learning environments designed specifically for women. These early programs laid the foundation for what RWFFA would become: a place where women could ask questions freely, build confidence, and step fully into their potential.

The vision was simple but powerful: to create exceptional fly fishing adventures for women, while offering a safe, supportive space to learn, grow, and connect with others who shared the same passion.

Where you’ll stay

El Western sits right on a private spring creek in Ennis, Montana, with the Madison Range doing exactly what mountains are supposed to do outside your window.

WHAT THE DAYS FEEL LIKE:

  • 7:00 AM — Coffee, breakfast, get your bearings before anyone talks to you about strategy.

  • 8:30 AM — Head to the river. Guides who actually know what they're doing teach you the rest.

  • 1:00 PM — Lunch stream side. Back on the water after.

  • 4:00 PM — Nap if you need it, you probably do. Dinner at the lodge or in town. Evening casting and talking by the stream for whoever's not ready to quit.

WHAT’S INCLUDED

  • Pre and post trip group Zooms, so you're not walking in cold or leaving without closure

  • Shuttle to and from Bozeman, plus all local transportation

  • 4 days of expert-guided fly fishing, fly tying and frolicking

  • All guide and driver gratuity included

  • An R&R day, choose your own adventure

  • Private rooms at the lodge

  • Chef prepared meals, snacks, and drinks

  • Gear rentals, plus your own rod & reel kit to take with you!

MEET YOUR HOST

Lindsey Simmons

I'm a recruiting consultant. I've spent almost a decade helping founders and startups hire people who don't suck, and building interview processes that don't make candidates want to disappear.

Outside of work: I sit on the board of Juliana's Anglers & Sporting Club, I volunteer with Gay Men's Health Crisis, I do Reiki, and I do stand-up comedy, which means I've bombed in front of strangers on purpose more times than I can count. When I'm not doing any of that, I'm outside. Shooting clays, fly fishing, or out field hunting with my German Shorthaired Pointer, Wendell, who has better instincts than most humans.

A woman with long dark hair, glasses, and a big smile, holding a textured white mug in her right hand, wearing a necklace and rings, standing against a plain background.

READY TO GO?

The Madison has been waiting for you.

CONFIRM YOUR SPOT

We’ll hold your place and send everything you need to prepare